We do direct research with your customers to find out about their needs, behaviours and attitudes. This rich insight provides the basis for innovating for real needs.
We work with you to develop a customer experience strategy to guide the design and delivery of your desired customer experience.
We work with you to design your product, service or customer experience based on your goals and your customers needs. A well designed service is one that delights your customers and delivers for you.
We train you in innovating for customer experiences and services. Using a design thinking methodology, we build your capability in discovering and designing for your customers needs.
“We’ve achieved a better conversion rate online and gained greater understanding of our customers wants, needs and online buying behaviour.
I wouldn’t hesitate to recommend Divergent to any business wanting to get the jump on its competitors and to innovate for your industry.”
“I love reliable people and on-time projects which is something you don’t expect very often among creative people. Divergent is the exception. Their project focus and deep knowledge in the field of service design made our project successful.”
“The experience of working collaboratively with Divergent has been invaluable. To undertake quality research to inform the development of a digital tool… is a dream which has been realised.”
How we work
|We do user centered design. This mean putting the user, or customer, at the centre of everything we do. This ensures that the design of products, services and interactions is based on genuine customer need and are usable and valuable for those who need to use them. If solutions don't work for customers, they aren't working for you.|
|Prototypes are basic, inexpensive versions of potential solutions. Prototyping is a great way to find out what customers think of ideas before a whole lot of money has been spent on them. Plus working on prototypes is heaps of fun.|
|We use iteration to step through from early ideas to the final result. An iterative approach allows us to refine ideas and solutions as we learn more about them at each stage. This means you don't need to bank on getting the hole in one.|
|We work collaboratively - within our team and with you. We work alongside our clients to harness their knowledge and expertise and to share ours. The whole is greater than the sum of it's parts.|